In this episode of Oh for Food's Sake, we dive into the often-overwhelming world of food industry trends, offering an in-depth look beyond just the next big thing. Trends can feel intimidating with the constant barrage of what's hot and what's not, but we break it down into practical, actionable insights. We clarify the difference between fads, micro trends, and macro trends, all while emphasising the importance of understanding the underlying consumer behaviour driving these changes. We also explore emerging topics like mushrooms and edible packaging, weighing in on their potential impact and staying power. Ultimately, this episode is about empowering food professionals to use trends as tools for growth and innovation, rather than sources of stress.
In this engaging conversation, we dissect the concept of trends, distinguishing between short-lived fads and long-term shifts in consumer behaviour.
We share historical examples like the cranberry craze initiated by Delia Smith and current trends like bubble tea, demonstrating how some ideas blossom into massive trends while others fizzle out.
Mushroom products and edible packaging emerge as points of intrigue regarding their future in mainstream food markets.
We also delve into the tools and techniques that can make trends less daunting and more beneficial.
Lucy introduces the 5C's checklist (Consumer, Context, Cost, Compatibility, and Compliance) and suggests establishing a dynamic trends pyramid in your workspace.
We stress the importance of understanding insights—the 'why' behind trends—and how technology and AI can aid in monitoring the evolution of market shifts.
Throughout the episode, we maintain our trademark blend of humour and honesty while providing listeners with practical strategies to navigate the complex world of food trends effectively.
Timestamps
00:00 Understanding Trends vs. Fads
04:51 Exploring Micro Trends in Bubble Tea
07:13 Functional Health's Trending Impact
11:05 "Revolutionizing Food Product Development"
13:38 Evaluating Edible Packaging's Viability
18:08 Menopause and AI-Sustainability Insights
19:30 Structured Team Idea Wall
Links and Resources:
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Oh For Food's Sake is sponsored by Microsearch Laboratories https://micro-search.co.uk/ and Point 74 https://micro-search.co.uk/