Creating a compelling product story is an essential step in new product development because that story is what sells your product to other teams in your company, to retailers and also to your end customer.
Creating a compelling product story is an essential step in new product development because that story is what sells your product to other teams in your company, to retailers and also to your end customer.
Today on the Oh For Food’s Sake Podcast, we’re exploring the ingredients of a compelling product story and sharing our advice on how to get others on board with your new food product. We explain what a food product story should achieve and how to tell that story to others. We also throw in a few tips on overcoming presentation anxiety in those all-important feasibility meetings, which can leave some NPD teams shaking in their boots! At the end of the episode, we give our top tips on creating a food product story that’ll help to convince others to buy into your project.
Please do get in touch with us if you’d like to hear more episodes on the topic of new product development, or if you want more of our tips on gaining confidence and overcoming nerves in the workplace.
Timestamps
[0:41] Today’s topic: Overcoming barriers to create compelling food stories!
[2:20] If you don’t have a great story, you won’t get your project off the ground
[4:05] Actually, we can all negotiate
[5:43] Why is storytelling so important?
[9:20] Using a story to engage your end customer
[11:06] Your NPD team is your business superpower
[14:15] Adapting yourself and your story to the audience in front of you
[16:00] Plant-based products: A great example of the need to use stories and collaboration to get other teams on board with a new product
[20:40] Collaboration is part of your toolkit
[22:05] How to sell your product to a buyer
[24:42] Finding a balance between price points and product needs
[25:40] The new relationship between retailers and manufacturers
[28:30] How to present yourself in internal and external meetings
[29:38] Overcoming presentation anxiety
[31:12] Our key tips on creating a compelling product story
[34:00] Do you want more confidence tips?
[34:35] Get in touch with us via LinkedIn for more advice and materials on creating product stories!
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If you would like further support with myself, Amy for food industry coaching and facilitation find me here on instagram or LinkedIn
For food industry Consulting from Lucy you can find her here on instagram or LinkedIn
See you next time!