Today we talk creating a socials-first media strategy with Phia Folkes who’s the co-founder of Seed Group, a food specialist marketing agency and this month’s sponsor of the Oh For Food’s Sake Podcast! Grab a snack and a notepad and listen to us talk about why your food company really needs to rethink its social media strategy.
Today we talk creating a socials-first media strategy with Phia Folkes who’s the co-founder of Seed Group, a food specialist marketing agency and this month’s sponsor of the Oh For Food’s Sake Podcast! Grab a snack and a notepad and listen to us talk about why your food company really needs to rethink its social media strategy.
Phia lays out the intersection between food companies and social media and tells us how being socials-first benefits all departments of a food company, not just marketing. She gives the Seed perspective on social media and explains what Seed does differently compared to more traditional marketing agencies. Towards the end of the episode, we dive into what being ‘authentic’ on social media actually looks like and Phia shares ideas on how companies can mitigate the risks of being too real or too curated in their social media content.
We’d like to say a big ‘thank you’ to Seed for being our first ever podcast sponsors! If you want to support the Oh For Food’s Sake Podcast, please leave us a rating or review and subscribe to the podcast.
Timestamps
[1:22] We welcome Phia Folkes onto the show and she walks us through her journey to launch Seed
[7:07] “The world of food and drink has shifted hugely”: What marketing has done to keep up with the developments in the sector
[9:24] Can smaller food brands afford to hire a marketing agency? Phia weighs in
[14:00] What sets Seed apart as a marketing agency?
[17:07] Seed is a “safe pair of hands” for food brands
[20:27] Why is social so essential for a food company’s success?
[25:20] Crisis management takes place on social media
[27:20] Balancing out authenticity, engagement and brand risk
[31:22] Strategy comes first on socials
[34:05] How you can get in touch with Seed
Links and Resources
You can follow us here on instagram
If you would like further support with myself, Amy for food industry coaching and facilitation find me here on instagram or LinkedIn
For food industry Consulting from Lucy you can find her here on instagram or LinkedIn
See you next time!